5 things worth improving on your website
Your website is the face of your business. It is here that customers first encounter your brand, explore what you have to offer, and decide whether they want to use your services or products. Even the best content or a great product won’t deliver the desired results if users encounter problems with navigation, loading speed, or the site’s responsiveness.
To help you optimise your website and boost its effectiveness, we’ve put together 5 key areas worth improving on your website.
1. Page loading speed – time is money
Why does speed matter?
Research shows that 53% of users leave a page if it takes longer than 3 seconds to load. Every additional second of delay reduces the conversion rate by up to 7%!
What can you improve here?
Optimise images – use WebP formats and lossless compression.
Use caching – this will reduce the number of requests to the server.
Minify HTML, CSS and JavaScript code – smaller files mean shorter loading times.
Use a CDN (Content Delivery Network) – this will speed up the site for users in different locations.
How can you check your site’s speed?
The best tool for analysing website speed is Google PageSpeed Insights (check here).
2. Responsiveness – the website must look good on every device
What does it mean for a website to be responsive?
A responsive website is one that automatically adapts its appearance and functionality to different screens – computers, tablets and smartphones. In 2024, over 60% of internet traffic came from mobile devices, which is why mobile optimisation is an absolute must.
How can you check if your website is responsive?
Use Google’s Mobile-Friendly Test (check here).
Test your website on different devices and screen resolutions.
Check that the navigation menu is clear and the buttons are easy to click.
Make sure that forms and CTA buttons are easy to use on smartphones!
3. Readability and UX – the user must know what to do
How to improve readability and user experience?
Use short sentences and paragraphs – text should be easy to scan.
Divide content into sections and headings – this helps the user find the information they need more quickly.
Ensure that CTAs (Call-To-Action) are visible – users should intuitively know what to do next.
Check the contrast between text and background – poorly visible text discourages reading.
Remember that 70% of users decide whether to stay on a page within the first 10 seconds. If they don’t find what they’re looking for, they’ll leave the page.
4. SEO – Your website must be visible on Google
Why is SEO optimisation important?
90% of internet users use Google, and 75% never go to the second page of search results. If your website isn’t well optimised, it won’t appear high in the search results, and that means fewer customers.
What can you improve in SEO?
Keywords – use the phrases your customers type into Google.
Meta descriptions and titles – every subpage should have a unique, well-optimised title and description.
Internal linking – makes it easier for users and Google’s crawlers to navigate the site.
Image optimisation – use ALT text and appropriate file names.
Loading speed and mobile-friendliness – Google rewards websites that are fast and mobile-friendly.
How to check your website for SEO?
Use free tools such as Google Search Console or Ubersuggest.
5. Security – SSL certificate and protection against cyberattacks
Why is security important?
If your website isn’t properly secured, it could become a target for hacking attacks, and your users may lose trust in your brand. As many as 85% of customers avoid websites without an SSL certificate (source: GlobalSign).
How can you improve your website’s security?
Install an SSL certificate – your website should use the HTTPS protocol.
Regularly update your CMS and plugins – software vulnerabilities are a common target for attacks.
Use anti-spam security measures and protection against DDoS attacks.
Back up your website – so that it can be quickly restored in the event of a failure or cyberattack.
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