Securing critical sales moments
Launches are 100% stable – the platform can handle sudden spikes in traffic without the risk of failure.
Emilia Chojnacka
Industry: Fashion / Lifestyle
Scope of work: implementation of a B2C shop
Challenge
Technical glitches during product launches
The shop was overloaded at key sales moments. Product launches generated spikes in traffic, which led to performance drops and prevented campaigns from running to their full potential.
Lack of analytics and limited decision-making capacity
The platform did not provide key data, making it difficult to analyse user behaviour, optimise the purchasing process and track the results of marketing activities.
UX issues and an inefficient purchase journey
Users encountered obstacles during checkout, which reduced conversion rates and further increased the risk of abandoned baskets.
Our approach
Stabilisation of the backend and resolution of critical bugs
We have optimised the server architecture and the processes responsible for handling traffic to ensure the platform runs smoothly even during sudden spikes in load.
Implementation of analytics and marketing automation
We have laid the groundwork for informed business decisions — comprehensive analytics, properly configured events and automations have enabled us to measure, respond to and scale our sales more effectively.
Redesign of the checkout process and improvement of the user experience
We have streamlined a key part of the purchasing process by shortening the journey and removing the friction points that previously held users back.
about working with us
“Launches are the most important moments for me – they used to be stressful. Now everything runs smoothly and predictably. Weblo has streamlined the system and given us full control over the purchasing process. I’m delighted that customers can now make full use of my products.”
- Emilia Chojnacka
Mateusz Śliwka
CEO WEBLO
Results
A faster and simpler shopping experienceThe new checkout process has streamlined the transaction process, which has had a positive impact on conversion rates.
- Comprehensive analytics and system organisation
The brand gained access to data – from user behaviour to campaign performance – and the platform became organised and predictable.
Key distinguishing features
A new checkout process designed to boost conversion rates
A streamlined and refined user experience removes barriers to purchase and enhances the customer experience.
Full control thanks to analytics
The brand can consciously optimise its campaigns, customer journeys and marketing activities.
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