We ensured the shop remained fully operational and stable, efficiently handling the increased traffic during the campaign.
MyBestPharm
Industry: Dietary supplements / Health & Wellness
Scope of collaboration: implementation of a B2C shop and B2B processes in e-commerce
Challenge
The need for effective product presentation as the product range expands rapidly
The shop couldn’t cope with the spikes in traffic generated by influencer campaigns. It didn’t handle product launches optimally via dedicated landing pages.
The key priority was to safely migrate thousands of users and products and to create a completely new, modern shopping environment.
Our approach
The selection of technologies and architecture that ensure the shop operates at maximum speed, even during major campaigns and sales peaks.
The implementation of a modular section system that can be easily duplicated, edited and reused for every promotional campaign or product launch.
The creation of flexible tools for building product bundles, custom promotions and rules designed to boost conversion rates and average basket value.

Results
Key distinguishing features
Advanced code optimisation has significantly improved the user experience and increased user retention.
The content management system gives the marketing department the flexibility and speed to adapt product pages for promotional campaigns.



