The transition to a 24/7 e-commerce model
A transformation involving the creation of an independent and stable sales channel alongside the dynamism of live commerce.
ShopBazzar
Industry: Clothing / women’s clothing
Scope of work: implementation of a B2C shop
Challenge
The need to establish a 24/7 sales channel
By relying solely on live streams, ShopBazzar was limiting its potential. The key was to create a fully-fledged online shop, operating around the clock.
Integration of live commerce technology
The system had to integrate live commerce with e-commerce, ensuring a consistent customer experience and continuity of the product range.
Resilience to sudden spikes in traffic
The platform had to be able to cope with extreme spikes in traffic during influencer promotions, ensuring stability and zero downtime.
Our approach
Custom UX/UI designed for quick shopping
We have developed a bespoke UX/UI design that captures the dynamic nature of live commerce whilst streamlining the 24/7 shopping experience.
Live commerce system integration
We have implemented a stable and effective integration with live commerce technology, enabling products to be showcased and sold in real time, with a seamless transition to the standard shopping basket.
Performance optimisation and automation
We have carried out a thorough optimisation of the platform to improve its performance and scalability. We have introduced automated processes to support logistics and customer service, enabling dynamic growth.
about working with us
“The switch to the new platform has been a quantum leap. We’ve gained reliability, and sales are running smoothly. The shop operates seamlessly, can handle the heaviest traffic from campaigns, and we can finally build customer loyalty at full speed. We’ve achieved what mattered most to us: 24/7 sales.”
— The ShopBazzar Management Board
Mateusz Śliwka
CEO WEBLO
Results
A reliable and independent 24/7 sales channelThe brand has launched a 24-hour e-commerce channel, making its sales independent of live broadcast times.
- Increased conversion rates thanks to a personalised user experience
Our proprietary UX/UI, optimised for speed, has significantly increased the number of transactions.
- Resilience to extreme traffic spikes
The platform runs smoothly, effectively handling sudden spikes in traffic generated by influencer promotions.
- Improving retention and automating processes
Loyalty programmes and automation help build customer value and improve operational efficiency.
Key distinguishing features
Seamless integration of live commerce
A successful combination of the dynamism of live sales with a professional and fast-paced e-commerce environment.
Traffic resilience in influencer campaigns
A guarantee of platform stability and full performance, even during the most intensive campaigns.
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