A clear purchasing process
Creating a straightforward path to purchase, which is key to converting users arriving from dynamic social media channels.
Centrum Hiszpańskiego
Industry: Language learning/e-learning
Scope of collaboration: implementation of a B2C shop and B2B processes in e-learning
Challenge
An outdated shop and low conversion rates from social media
The old e-commerce system was unable to convert the high volume of valuable traffic generated from channels such as TikTok and YouTube into actual purchases, which resulted in losses.
A wide range of educational products
The brand offered a comprehensive range of products and services: online courses, classroom-based lessons and e-books – all of which required a cohesive platform to manage bookings and digital sales.
Lack of a clear purchasing process
Visitors to the website were having trouble finding and purchasing the right course. The checkout process was unintuitive, which reduced satisfaction and the conversion rate.
Our approach
New UX/UI and a platform integrating various services
We designed a new UX/UI and built a platform that consistently presents and sells all types of services in one place: from e-books to complex class bookings.
Course and class booking modules
We have implemented specialist modules that enable the efficient sale of online courses, as well as the management and booking of places on face-to-face classes, tailored to timetables.
Optimisation for high traffic from social media
We have optimised the system for performance and stability, ensuring that the platform is ready to handle large and sudden spikes in traffic generated by campaigns on TikTok and YouTube.
about working with us
“With Weblo, we’ve achieved what was most important to us: clarity and accessibility. Traffic from social media has finally started to pay off. Our shop is now intuitive, and the process of purchasing a course is clear and well-organised – and that’s fundamental in education.”
— The Spanish Centre Team
Mateusz Śliwka
CEO WEBLO
Results
Significantly higher conversion rates from social media trafficThanks to the new user experience and optimised performance, traffic from TikTok and YouTube is effectively converted into sales of courses and e-books.
- A better user experience and a streamlined purchasing process
Users find it easier to navigate the complex range of products and services, which has resulted in a smoother and quicker booking and purchasing process.
- One platform for all product types
The system successfully combines the sale of
e-books, online courses and bookings for in-person classes, centralising the management of the offering.
Key distinguishing features
Effective integration of educational sales
A unique solution that combines bookings, courses (services) and e-books (digital products) on a single platform.
Optimisation for high viral traffic
The system is designed to handle sudden spikes in traffic, ensuring stability when streaming popular content on YouTube and TikTok.
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